Consent and preference management

Cookie manager, consent manager and preference manager - what's the difference?

Cookie Manager

A Cookie Manager manages cookie consent across your customer’s devices. Create a cookie banner and monitor how the design, content or placement performs.

Preference Manager

A Preference Manager captures marketing consent, such as opting into newsletters, offers etc. It gives you a GDPR-compliant audit trail, updated in real-time from multiple touchpoints.

Consent & preference management

A consent and preference manager links cookie consent, marketing consent and preferences together giving customers greater transparency.

Why you need to manage customer consent and preferences together

Why you need to manage consent and preferences together

Email opt-in rate of 60%

“We implemented the DataGuard platform and within 6 weeks had captured consent for over 100,000 passengers with a 68% email opt-in rate.”
Duncan Waugh, Head of Rail IT, FirstGroup

You can boost email opt in rates by asking for cookie or marketing consent as part of the customer journey and by pointing customers to your preference centre where they detail what they want. By seamlessly weaving consent prompts into your online experience, users will be more willing to give you their data.

Tired of blanket unsubscribes?

Personalise your communications more effectively and send relevant, engaging content that your customers will love, by simply understanding them better. Research from McKinsey has found that personalisation can deliver five to eight times more ROI on marketing spend - and can boost sales by 10% or more. If a customer wants less communication from you, don’t lose them forever with ‘unsubscribe all’ - implement a preference management platform and ask them to update their preferences, interests, frequency – anything you wish!

Happy customer equals quality data

Data without consent is practically worthless. Not just from a legislation point of view, but from a quality perspective, too. DMA research shows between 85% and 88% of consumers say transparency over data collection and sharing, are important factors when sharing personal information with businesses. Be clear about what data you are collecting and how it will be used - and you’ll get valuable data alongside happy, loyal customers.

Discover why brands4friends, Demodesk & companies trust DataGuard.

What our customers say about us

“Getting ISO 27001 certified was a critical step to demonstrate our commitment to the market that we manage data in the most efficient and secure way.”

“Working with consulting firms could have taken 50-80% more time to setup an ISMS. With DataGuard, we felt cared for and supported, even in challenging times.”

“The Policy Generator feature of the platform looks promising as it will reduce manual effort massively on our end. I’m not stressed about the upcoming changes in ISO Standards in 2023 because I...

“When we started signing corporates and bigger companies, we realised data privacy plays a key role in our brand's perceived business ethics. Our prospects often have entire teams reviewing our...

“We had a lot of know-how, but we needed someone to guide us through the whole process. In the end, the ISO certificate is definitely an award criterion for us, a USP. But it also shows what we stand...

“The support provided by DataGuard as a competent partner and external Information Security Officer before and during our assessment on TISAX® was extremely helpful, especially in relation to the...

"DataGuard offered everything we needed to get ISO 27001 audit-ready fast. DataGuard helped us get ISO 27001 certified 50% faster."

“Data security and GDPR is very important to us. DataGuard started to consult us in every direction, tried to find out what the critical points in our businesses are and built up a risk register for...

“DataGuard’s overall approach has shown us that by working together we could save a lot of time and have clear, meticulously documented processes and measures. That's what matters.”

“Caring about data privacy is just common courtesy. It shows that you care just as much about your customers themselves as you do about them spending money with your company. If we only cared about...

"Having someone I can send my questions to for a prompt reply is wonderful. I don't have to worry about the cost as much as I have to with a lawyer where I have to write them to please only invest 25...

“Trying to find the right solution was a complete minefield. There was no understanding or empathy. We are dealing with sensitive data and needed extra help. Nobody took the time to really understand...

"As a result of flexibility for recording permissions introduced by DataGuard, UNICEF UK have seen a significant increase in the number of supporters giving consent to marketing depending on channel."

“Previously, all data privacy queries ended up on my desk. Now, the platform is the linchpin. Colleagues can find all their necessary to-dos, templates, documentation, and training courses easily and...

“We work with a lot of sensitive data.Our clients’ sales pitches, customer data syncing with CRMs...DataGuard offers a unique combination to handle this. Their software allows us to document our...

“We had a local legislation advisor for GDPR for our company as a whole and the local Slovenian office. With DataGuard, we’re able to easily get compliancy under the hood for our German territory....

“If you have a minimum of 10 employees and have to be mindful of sensitive data, you could do it the old-fashioned way with a consultant. Or you could do it with DataGuard where you have the...

“Strong data protection practices are a great argument in favour of a company. People really care about this. And if customers care about it, then businesses need to care about it too. With the help...

“E-commerce is all about people. We do more than just store personal data: we monetize it. This makes it critical for us to stay on the safe side of data protection law. DataGuard helps us do exactly...

“As a non-profit, we often work with so much personal data – names, email addresses, phone numbers, and more. We have to be on the safe side when it comes to privacy.”

“We chose a professional solution that covers a spectrum which an individual internal data protection officer cannot provide – neither in terms of expertise nor in terms of time."