Cookie manager, consent manager and preference manager - what's the difference?
A Cookie Manager manages cookie consent across your customer’s devices. Create a cookie banner and monitor how the design, content or placement performs.
A Preference Manager captures marketing consent, such as opting into newsletters, offers etc. It gives you a GDPR-compliant audit trail, updated in real-time from multiple touchpoints.
Consent & preference management
A consent and preference manager links cookie consent, marketing consent and preferences together giving customers greater transparency.
Why you need to manage customer consent and preferences together
Email opt-in rate of 60%
“We implemented the DataGuard platform and within 6 weeks had captured consent for over 100,000 passengers with a 68% email opt-in rate.” Duncan Waugh, Head of Rail IT, FirstGroup
You can boost email opt in rates by asking for cookie or marketing consent as part of the customer journey and by pointing customers to your preference centre where they detail what they want. By seamlessly weaving consent prompts into your online experience, users will be more willing to give you their data.
Tired of blanket unsubscribes?
Personalise your communications more effectively and send relevant, engaging content that your customers will love, by simply understanding them better. Research from McKinsey has found that personalisation can deliver five to eight times more ROI on marketing spend - and can boost sales by 10% or more. If a customer wants less communication from you, don’t lose them forever with ‘unsubscribe all’ - implement a preference management platform and ask them to update their preferences, interests, frequency – anything you wish!
Happy customer equals quality data
Data without consent is practically worthless. Not just from a legislation point of view, but from a quality perspective, too. DMA research shows between 85% and 88% of consumers say transparency over data collection and sharing, are important factors when sharing personal information with businesses. Be clear about what data you are collecting and how it will be used - and you’ll get valuable data alongside happy, loyal customers.
“Trying to find the right solution was a complete minefield. There was no understanding or empathy. We are dealing with sensitive data and needed extra help. Nobody took the time to really understand...
"With DataGuard, there’s a certain amount of hours included in our package. It covers the amount of questions that I have and gives me peace of mind that I won’t get a huge invoice at the end of the...
“We were introduced to DataGuard and they were able to provide us with the perfect solution at the time we needed it. DataGuard gives us peace of mind and helps us sleep well at night. If you want to...
“Previously, all data privacy queries ended up on my desk. Now, the platform is the linchpin. Colleagues can find all their necessary to-dos, templates, documentation, and training courses easily and...
“DataGuard's team of privacy experts is what makes the difference. They don't just tell us "do it like this", they also explain why it should be done in a specific way – which helps broaden my team's...
“E-commerce is all about people. We do more than just store personal data: we monetize it. This makes it critical for us to stay on the safe side of data protection law. DataGuard helps us do exactly...
how to use Consent Management to put this into practice
Our approach is designed to be an all-in-one solution for all your privacy and information security needs. We deeply understand the challenges of your industry and can speak to you in a language you understand.