Consent and preference management: the path to customer loyalty and trust

Are you a marketing or CRM leader struggling to compliantly personalise marketing communications? The days of sending generic newsletters to your entire contacts database are over. Your customers’ preferences keep changing and they now demand personalised communications.  They might be interested in discounts today, and in events few days later. You need to adapt to their changing preferences.

Join the webinar to learn how you can collect your customers’ consent & preference compliantly and communicate with them in a way they prefer.  

 We will uncover insights on how to leverage consent and preferences to enrich existing data from your CRM and develop a holistic customer profile. You'll discover simple tactics for collecting consent and preferences and learn how to use them in a compliant manner to boost engagement, loyalty, and trust. 

During the session, you will:

• Discover easy tactics to collect consent and preferences 
• Learn how to compliantly leverage preferences in marketing 
• Master the strategies to boost loyalty, trust and conversions

Do you want to know more about the topic and all the upcoming trends and opportunities in the PIC (privacy, infosec, compliance) landscape? Join our EPIC 2023 summit: register now.