The UK Data Reform: What marketers need to know

The UK Government’s consultation "UK Data Reform: A New Direction" will impact the way businesses meet data protection regulations and use customer / client data, but how much?
Save time swotting up on the proposed changes and listen to a marketer’s interpretation of the consultation to quickly grasp how it will affect your future marketing activities. 

In this webinar, J Cromack, DataIQ Privacy & Trust Champion and advocate of rethinking personal data to reinforce trust, gives interesting insights on how organisations can embrace the new regulatory landscape to deliver greater value and build trust with their customers.

This webinar gives you a quick overview of "The UK Data Reform: A new direction" and explains how the consultation paper affects the future of the following topics: 

• The UK GDPR
• Data sharing
• AI and machine learning
• Legitimate interest as a lawful basis

This webinar has been held at the ROAR B2B Marketing Digital Summit on 30 November 2021.