- Because of the UK GDPR laws on safeguarding personal data, statistics and marketing cookies used by most websites to collect this personal data are subject to the UK GDPR.
- To track personal data, you must first get your customer’s consent before setting cookies. Your customers should be aware of and consent to any data tracking you plan to do.
- You must track where and when you need consent. You should also state what kind of data you want and why you want that data.
Why is it important? Because complying with the UK GDPR laws ensures you’re staying compliant with one of the world’s most important data protection laws. It also helps you avoid fines or penalties.