

1 Min
Meta's ad ban underscores the importance of consent and preference management
Meta faced a ban in Europe due to non-compliance with obtaining consent for advertising on Instagram and Facebook. The General Data Protection Regulation (GDPR) requires a valid legal basis, including informed and voluntary consent, for targeted advertising, revealing the inadequacy of Meta's reliance on their General Terms and Conditions (GTCs). Read further to explore the importance of robust consent tools for balancing advertising and regulatory standards.
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