Preference management: boost customer loyalty & trust

Communication fatigue is real, and disengagement can be detrimental to your business. Compliance is no longer an afterthought, but rather a necessity if you want to build trust with your customers. That means you need to be transparent in all communication, obtain proper consent and keep customer preferences up-to-date so that you can truly personalise your marketing campaigns. Whether you are a marketing leader at an e-commerce brand, a travel agency, a charity or an education institution, you need to step up your game and give consumers what they really want - personalised marketing communications, tailored specifically for them! 

We're excited to invite you to our upcoming webinar, where we'll show you how incorporating a preference manager into various customer touchpoints can elevate their experiences like never before. So, join us as we dive deep into this topic together during our engaging webinar session – sign up now!

Here’s what you will learn in this webinar:

• The various use-cases of preference management such as personalised product recommendations, availability alerts, communication preferences and more. 
• Creating a unified customer profile by integrating data from multiple channels, such as CRM, website, mobile app, and in-store interactions. 
• How to boost loyalty and trust with an always up-to-date audit trail of customer consents & preferences. 

Want to know more? Find here our additional resources:

• Opt-in and Opt-out: How to get, record, and manage customer consent
• Consent and data privacy: 5 winning tips for e-Commerce