Preference management: delighting customers with tailored marketing

When customers receive irrelevant communications, they are more likely to unsubscribe or opt out of future messages. If you are a marketer, you already know the struggle to make your campaigns, promotions and communications hit the mark. With so many brands vying for attention in this crowded market, you can stand out from the crowd by compliantly tailoring your messaging based on individual preferences. This differentiation will help you attract new customers and retain existing ones, giving your brand a competitive edge. 

In this webinar, our experts will talk about how preference management helps marketing leaders to reduce opt-out rates and maintain a larger, engaged audience for their campaigns. This targeted approach leads to more meaningful interactions, higher engagement rates, and ultimately, a better return on investment (ROI) for marketing efforts. 

Here’s what you will learn in this webinar: 

• Our experts will give you practical advice on how to boost loyalty, trust and conversions with better consent & preference management 
• Leveraging zero- and first-party data on customer behaviour, interests, and communication preferences. 
• Integrating with your marketing technology stack (CRM, Website, Mobile app) to create a unified customer profile
  

Discover more with our free resources:

• Consent and preference management - what every marketer needs to know
• It’s time to realise the true power of preference management