An invaluable asset to companies, cookies are small files that websites store on your device while surfing the web in your browser. If you operate a website, cookies allow you to track visitors in your domain and, potentially, to other websites as well. By doing this, cookies are a technology that help companies analyse important metrics such as user behaviour and website performance. However, there are a few things to consider when using cookie tracking technologies if you want to comply with UK GDPR:
This guide gives an overview of the following:
- How the different types of cookies work
- Current legal situation around cookies and the future of third-party tracking
- Data privacy compliant cookie management using a cookie consent tool
- Checklist on cookie tracking