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A guide for SaaS providers: How to use data protection to your competitive advantage


Data protection and privacy as a competitive advantage for Software-as-a-Service businesses, we share with you how you can attract more leads, close deals faster, and build trust with your existing customers and stakeholders.

In this detailed data privacy for SaaS providers whitepaper you will learn:

  • Which basic principles of the GDPR are most relevant to SaaS providers.
  • What makes the relationship between SaaS and data protection so special.
  • How you can use data protection to your competitive advantage.
  • How to prevent delays in the sales process.
  • What advantages you can gain with investors, partners and customers.

More than 2,000 customers have data protection under control with DataGuard

Tobias Forbes
Privacy Tech Consultant

About the Author

Tobias Forbes

Compliance, IT & Privacy Specialist
Data Protection Officer (TÜV)
Information Security Officer & Auditor (ISO/IEC 27001)


  • Head of Regulatory Advisory at esatus AG
  • Head of Marketing & Sales at esatus AG
  • Head of Board MTP – Marketing zwischen Theorie und Praxis e. V.
  • Various publications and lectures on data protection and IT security

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TISAX® is a registered trademark of the ENX Association. DataGuard is not affiliated with the ENX Association. We provide consultation and support for the TISAX® Assessment only. The ENX Association does not take any responsibility for any content shown on DataGuard's website.