We live in a world where data has the Midas touch. It has become intertwined within our modern way of life. As a result, we are starting to reach a tipping point. We are living more of our lives online, and the current pandemic has only accelerated that even further. Your digital footprint is becoming your identity, and with that it brings an emotional attachment to keeping it safe and secure. As these concerns become more widespread, companies are coming under increased scrutiny over what they are doing with that valuable data and how a consumer will benefit from it.
About the author
J is the Co-Founder of MyLife Digital, a consent and preference management business acquired by DataGuard in 2021, as well as founding member of MyData Global and DataIQ Privacy & Trust Champion 2020. J is an advocate of rethinking personal data to reinforce trust and the opportunities emerging from GDPR. He speaks regularly on the subject thanks to his pragmatic approach to data ethics, privacy and data protection. He articulates clearly how organisations can embrace the new regulatory landscape to deliver greater value and build trust with their consumers. In 2020, J was awarded DataIQ’s Privacy and Trust Champion award and is recognised by DataIQ as one of the top 100 most influential people in data-driven businesses and the innovators who support them.Explore more articles
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