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Report: Attitudes to Data

How to better serve the consumer with a privacy-first approach

This report covers:

  • Helpful insights into the consumer's viewpoint on data collection, usage and management by organisations
  • Head-starts to assess your business’s performance in these fields
  • Recommendations on how to enhance your privacy practices to better meet consumer demands and retain your customers through compliant data and consent practices
Look Inside Attitudes to Data Report – 1 Look Inside Attitudes to Data Report – 2 Look Inside Attitudes to Data Report – 3 Look Inside Attitudes to Data Report – 7

How do consumers and businesses feel about data management practices, and what can be done to close the gap between expectations and reality?

In 2020, we created two surveys completed by over 400 consumers and organisations in the UK. The goal? Determine whether consumers feel the same as the organisations they interact with regarding the use and management of their data.

Our report reveals the critical results of the two surveys, including fascinating correlations and differences between the two audiences looking at the most important topics of data privacy and consent. For example, 72% of respondents said that it is not easy for them to understand how organisations use their data and would like more control over how their data is being used.

Is your organisation already addressing those needs?

This report gives you a comprehensive overview of what your customers care most about and also provides you with some head-starts to assess your business’s performance in these fields.

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Find out how our Privacy, InfoSec and Compliance solutions can help you boost trust, reduce risks and drive revenue.

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  • Continuous support on your journey towards the certifications on ISO 27001 and TISAX®️, as well as NIS2 Compliance.
  • Benefit from 1:1 consulting
  • Set up an easy-to-use ISMS with our Info-Sec platform
  • Automatically generate mandatory policies
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100% success in ISO 27001 audits to date

 

 

TISAX® is a registered trademark of the ENX Association. DataGuard is not affiliated with the ENX Association. We provide consultation and support for the assessment on TISAX® only. The ENX Association does not take any responsibility for any content shown on DataGuard's website.

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Simplify compliance

  • Proactive support
  • Create essential documents and policies
  • Staff compliance training
  • Advice from industry experts

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Simplify compliance

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  • Centralised digital whistleblowing system
  • Fast implementation
  • Guidance from compliance experts
  • Transparent reporting

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