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- Data protection-compliant and transparent collection of consents
- Compliant with GDPR, CCPS, LGPD, ePrivacy
- More valuable data in the long term
Central overview: Your single source of truth
- Personal support from experts every step of the way
- Easy integration with all your marketing tools and CRM
We are trusted by over 2,000 companies
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Join over 2,000 companies who have their compliance firmly under control.
Build trust with consent and preference management
GDPR compliant consent and preference management
Cookie manager, consent manager and preference manager - what's the difference?
A Cookie Manager manages cookie consent across your customer’s devices. Create a cookie banner and monitor how the design, content or placement performs.
A Preference Manager captures marketing consent, such as opting into newsletters, offers etc. It gives you a GDPR-compliant audit trail, updated in real-time from multiple touchpoints.
Consent & preference management
A consent and preference manager links cookie consent, marketing consent and preferences together giving customers greater transparency.
Why you need to manage customer consent and preferences together
Email opt-in rate of 60%
“We implemented the DataGuard platform and within 6 weeks had captured consent for over 100,000 passengers with a 68% email opt-in rate.”
Duncan Waugh, Head of Rail IT, FirstGroup
You can boost email opt in rates by asking for cookie or marketing consent as part of the customer journey and by pointing customers to your preference centre where they detail what they want. By seamlessly weaving consent prompts into your online experience, users will be more willing to give you their data.
Tired of blanket unsubscribes?
Personalise your communications more effectively and send relevant, engaging content that your customers will love, by simply understanding them better. Research from McKinsey has found that personalisation can deliver five to eight times more ROI on marketing spend - and can boost sales by 10% or more. If a customer wants less communication from you, don’t lose them forever with ‘unsubscribe all’ - implement a preference management platform and ask them to update their preferences, interests, frequency – anything you wish!
Happy customer equals quality data
Data without consent is practically worthless. Not just from a legislation point of view, but from a quality perspective, too. DMA research shows between 85% and 88% of consumers say transparency over data collection and sharing, are important factors when sharing personal information with businesses. Be clear about what data you are collecting and how it will be used - and you’ll get valuable data alongside happy, loyal customers.
Discover why brands4friends, Demodesk & 2,000+ companies trust DataGuard.
What our customers say about us
“E-commerce is all about people. We do more than just store personal data: we monetize it. This makes it critical for us to stay on the safe side of data protection law. DataGuard helps us do exactly...Read More
“With our digital approach combining online appointments with a healthcare app, we needed a partner that really understands our technical needs. With DataGuard, we have found a partner that speaks...Read More
“Trying to find the right solution was a complete minefield. There was no understanding or empathy. We are dealing with sensitive data and needed extra help. Nobody took the time to really understand...Read More
"As a result of flexibility for recording permissions introduced by DataGuard, UNICEF UK have seen a significant increase in the number of supporters giving consent to marketing depending on channel."Read More
"The requirements with regard to data privacy and information security recently increased massively with our automotive customers, similarly to our industrial customers from other industries."Read More
"With DataGuard, there’s a certain amount of hours included in our package. It covers the amount of questions that I have and gives me peace of mind that I won’t get a huge invoice at the end of the...Read More
“DataGuard allows us to automate responses which saves time and money. And if we ever have a question, they have a team of experts standing by to help. It is like having a pain reliever."Read More
“The GDPR requires us to document so many things, to fill out so many forms. We simply don’t have the time to do this. This is where DataGuard comes in – they take this task off our hands.”Read More
“We chose a professional solution that covers a spectrum which an individual internal data protection officer cannot provide – neither in terms of expertise nor in terms of time."Read More
“We were introduced to DataGuard and they were able to provide us with the perfect solution at the time we needed it. DataGuard gives us peace of mind and helps us sleep well at night. If you want to...Read More
“Previously, all data privacy queries ended up on my desk. Now, the platform is the linchpin. Colleagues can find all their necessary to-dos, templates, documentation, and training courses easily and...Read More
“DataGuard's team of privacy experts is what makes the difference. They don't just tell us "do it like this", they also explain why it should be done in a specific way – which helps broaden my team's...Read More
“As a non-profit, we often work with so much personal data – names, email addresses, phone numbers, and more. We have to be on the safe side when it comes to privacy.”Read More
DataGuard Consent Management: Addressing the privacy paradoxWatch now
- refresh knowledge on GDPR principles
- role of data ethics in balancing trust and value
- how to use Consent Management to put this into practice
Our approach is designed to be an all-in-one solution for all your privacy and information security needs. We deeply understand the challenges of your industry and can speak to you in a language you understand.Get an offer